PepsiCo’s Blue Cloud is leaning into a new model: developing crossover alcohol brands and licensing them to producers such as Boston Beer and FIFCO USA with Lipton Hard Iced Tea.
Source: Brewbound
PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
PepsiCo's Blue Cloud is leaning into a new model: developing crossover alcohol brands and licensing them to producers such as Boston Beer and FIFCO USA with Lip