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‘The narrative is changing’: Camikara on Indian rum’s spirited rise

Once dismissed as a cheap, cheerful product, premium Indian rum is now stepping into the global spotlight. Madhu Kanna, head of international business at Camika

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Once dismissed as a cheap, cheerful product, premium Indian rum is now stepping into the global spotlight. Madhu Kanna, head of international business at Camikara, tells Amelie Maurice-Jones why it could soon be a staple in “the world’s finest cocktail bars and in the cellars of serious spirits c…

Source: The Drinks Business

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