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Why Japanese gin is thriving amid the global spirits slump

Consumers went wild for gin in Covid – craving a tonic for tough times. Six years later, global sales have tailed off, but premium Japanese gin is bucking the d

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Consumers went wild for gin in Covid – craving a tonic for tough times. Six years later, global sales have tailed off, but premium Japanese gin is bucking the downturn. Amelie Maurice-Jones speaks to Ryan McFarland of Drinksology Kirker Greer to find out why. The post Why Japanese gin is thriving…

Source: The Drinks Business

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